Effective: July 16, 2025
Your privacy concerns and trust are important to us. This Privacy Notice has been prepared to help you understand what information is collected through your interactions with Pursuit Sports (“Pursuit”, “we”, “us”, or “our”) or anywhere this Privacy Notice is posted, and how this information is used. If you have questions about this Privacy Notice, you may contact us at privacy@pursuit-sports.com.
To the extent permitted by applicable jurisdiction, by accessing the website for Pursuit where this notice is posted, you consent to this Privacy Notice.
If you reside in the European Economic Area, United Kingdom, or Switzerland (collectively, “EEA Residents”), you have additional rights with respect to your personal data, which include rights under the EU’s General Data Protection Regulation (“GDPR”).
If you reside in California, USA, you have additional rights with respect to your personal information as granted by the California Consumer Privacy Act (“CCPA”). However, this Privacy Notice does not apply to employment-related personal information collected from California-based employees, job applicants, contractors, or similar individuals. See here for California Employee Privacy Notice.
This Privacy Notice describes privacy practices for data that is collected through the following means:
(collectively, the “Websites”). Through social media pages of Pursuit (collectively, the “Social Media Pages”). Through email messages and through your communications with Pursuit.
Changes to this Privacy Notice
Pursuit reserves the right to modify this Privacy Notice at any time or when required by law. You will be notified of changes to this Privacy Notice and you are encouraged to review such changes. If any material changes are made, you will be notified by email (sent to the e-mail address provided by you and specified in your account) or by means of a notice accompanied by Services prior to the change becoming effective. You are hereby requested to keep your account email address up to date at all times. By using an accurate, up-to-date email address to access our Services, you acknowledge that you will be notified of any material changes to this Privacy Notice, and that it will be your responsibility to review said changes.
You may be provided with additional “just-in-time” disclosures or additional information about the data collection, use and sharing practices of specific Services. These notices may supplement or clarify Pursuit’s privacy practices or may provide you with additional choices about how personal information is processed.
COLLECTION OF PERSONAL INFORMATION
Personal information is data that identifies an individual or relates to an identifiable individual. This includes information provided by you, information that is collected about you automatically, and information obtained from third parties.
When you interact with us, at various points, your personal information will be collected in accordance with law. You may choose not to provide certain personal information; however, you may be unable to use certain products or services or will be unable to access certain functionalities of the Service. Please find below a list of the categories of personal information that may be collected from you.
HOW YOUR PERSONAL INFORMATION IS COLLECTED
Your Personal Information is collected in the following manner:
Personal Information that you provide:
Personal Information that is collected from you automatically
We use certain tracking technologies to improve the functionality of the website and your experience when you access it. We also keep a record of third-party websites accessed when you are on our website and click on a hyperlink. However, we do not track users to subsequent sites and do not serve targeted advertising to them. We do not, therefore, respond to Do Not Track (DNT) signals. If you connect to our site using a mobile device, we may collect device information, including the device ID, model and manufacturer; the operating system; the location (to the city level), and the IP address. We also use Google Analytics, a web analytics services provided by Google, Inc. (“Google”) to track how often people gain access to or read our content. We use this information in the aggregate to understand what content our site visitors find useful or interesting, so we can produce the most valuable content to meet their needs.
COOKIES AND SIMILAR TECHNOLOGIES
Your Personal Information may also be collected through cookies and similar technologies. Cookies are small text files, typically of letters and numbers, downloaded onto your computer or mobile device when you visit certain websites. When you access the Services through Online Interactions, cookies may be placed on your computer or other devices. These technologies help in understanding user behavior and inform about the parts that you have visited on the website.
For more information on cookies and similar technologies used or to learn about how you can change your cookie preferences, please review the Cookie Policy. By participating in Online Interactions, you acknowledge that you have read and understood the terms of our Cookie Policy.
ANONYMIZED AND AGGREGATED DATA
Anonymization is a data processing technique that removes or modifies personal information so that it cannot be associated with a specific individual. Except for this section, none of the other provisions of this Privacy Notice applies to anonymized or aggregated customer data (i.e. information about the customers (i.e., you) that when combined together no longer identifies or references an individual customer).
The anonymized or aggregate customer data may be used for any business purpose, such as to better understand customer needs and behaviors, improve the Services, conduct business intelligence and marketing, and detect security threats. Analytics may be performed on anonymized data or enable analytics provided by third parties.
Types of data that may be anonymized include, contact information, survey information, and demographic information.
HOW YOUR PERSONAL INFORMATION IS PROCESSED
Personal Information is used to communicate with you and to provide the products or services you have requested. It is also used to conduct business operations, to improve products and Services offered by Pursuit, and to send you marketing offers that may interest you.
Your Personal information may be processed in the following ways:
If Personal Information is not processed for such purposes then the response to your requests may not be possible, which may interrupt your enjoyment of the Services. While you may be able to opt-out of marketing-related communications, you may not be able to opt-out of receiving critical Service-related communications.
Your personal information will not be used for any other purposes without your permission, other than for those purposes disclosed herein. From time to time, and as required under the applicable law, your permission may be requested to share your Personal Information with third parties. You may opt-out of having your Personal Information shared with third parties, or allowing the use of your Personal Information for any purpose that is incompatible with the purposes for which the Personal Information was collected or subsequently obtained through your authorization. If you choose to limit the use of your Personal Information, certain features of the Services may not be available to you.
EEA Data Subjects
Legal Basis for Processing your Information
For individuals who are EEA Residents at the time their personal data is collected, Pursuit relies on the legal basis for processing your information under Article 6 of the EU General Data Protection Regulation (“GDPR”). Generally, your data is processed only where there is a legal requirement to process such information, where processing is necessary to perform any contracts that you have entered for the Services (or steps taken at your request prior to entering into the contract), for the legitimate interests in operating the business or to protect Pursuit, or your, property, rights, or safety, or where you have given your consent to do so. The below list describes the purpose of processing with the corresponding legal basis for processing.
(1) To provide you Services
(2) To respond to you effectively
(3) To personalize your experience
(4) To communicate with you
(5) To ensure quality
(6) To ensure security
Based on Pursuit’s contract with you or to take steps at your request prior to entering into a contract with Pursuit to provide you the Services.
(7) To enhance your experience
(8) To facilitate corporate acquisitions, mergers, or transactions
Based on legitimate interests. When your personal data is processed for legitimate interests, Pursuit consider and balance any potential impact on you and your rights under data protection laws.
(6) To ensure security
Based on the legal obligations of Pursuit. Obligations, the public interest, or in your vital interests.
(7) To enhance your experience
(9) To engage in marketing activities
(10) For any purpose
Based on your consent.
Right to Withdraw Consent
If you have given your consent in relation to particular processing or activities, you can withdraw your consent at any time by e-mailing privacy@pursuit-sports.com.
SHARING YOUR PERSONAL INFORMATION WITH OTHER PARTIES
Your personal information is allowed to be only accessed by those who require access to perform their tasks and duties, and is only shared with third parties in accordance with your consent or to complete the transaction of a service you have requested or authorized. Personal information is also shared with Pursuit’s affiliates, vendors and third-party service providers to process on behalf of Pursuit. Your Personal Information to third parties is never rented or sold without your explicit written consent. Your Personal Information is shared with third parties in the following circumstances:
OTHER USES AND DISCLOSURES OF PERSONAL INFORMATION
Your Personal Information may be used or disclosed as necessary or appropriate, such as: (a) to comply with applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including authorities outside your country of residence and to meet national security or law enforcement requirements; (d) to enforce Pursuit’s terms and conditions; (e) to protect Pursuit’s operations; (f) to protect the rights, privacy, safety or property of Pursuit, you or others; and (g) to allow Pursuit to pursue available remedies or limit the damages that Pursuit may sustain.
THIRD-PARTY LINKS AND SERVICES
If you authorize third parties to act on your behalf, then the information that you have provided to Pursuit may be shared with those third parties.
Please note that Pursuit is not the owner, developer, sponsor, or sales or marketing agent of affiliated third-party websites, is not responsible for the content of affiliated third-party websites, and cannot guarantee the accuracy or completeness of information of any information displayed on third party sites.
HOW YOUR INFORMATION IS KEPT SECURE
Physical, administrative and electronic safeguards are used to secure the confidentiality and integrity of personal data. While no method of data transmission or storage is 100% secure, and it is not possible to guarantee that a system or network will never be compromised, reasonable measures are taken to protect your personal data against loss, destruction, alteration, or unauthorized access or disclosure. It is your responsibility to keep your passwords confidential.
DATA TRANSFERS AND PROCESSING
Pursuit is headquartered in the United States, and Friedkin is a consortium of companies in locations throughout the United States and internationally. To provide services, you acknowledge that your personal data may be shared with other Friedkin entities or with third parties in locations around the world for the purposes described in this Privacy Notice. Friedkin and related entities store and process data both inside and outside of the United States. Countries, where data is processed, may have data protection laws that differ from those in your own country.
Pursuit uses the approved Standard Contractual Clauses (“SCC”) for the international transfer of personal information collected in the EEA and Switzerland or require that any third-party located in the US receiving your personal information is certified under the EU-US and/or the Swiss-US Privacy Shield Frameworks (“Privacy Shield Framework”) and require that the third party agree to at least the same level of privacy safeguards as required under applicable data protection laws.
In a limited number of situations where personal information collected in the EEA and Switzerland cannot be transferred under SCC or the Privacy Shield Framework, then Pursuit relies on derogations for specific situations as set forth in Article 49 of the GDPR. Particularly, Pursuit collects and transfers the personal information out of the EEA and Switzerland only: with your consent; to perform a contract with you; or to fulfill a compelling legitimate interest of Pursuit in a manner that does not outweigh your rights and freedoms. Pursuit endeavors to apply suitable safeguards to protect the privacy and security of your personal data and to use it only consistent with your relationship with Pursuit and the practices described in this Privacy Notice.
Pursuit has also entered into data processing agreements and SCCs with their vendors whenever feasible and appropriate.
YOUR PRIVACY RIGHTS
Depending on applicable law where you reside, you may be able to assert certain rights related to your personal information identified below. If any of the rights listed below are not provided under law for your jurisdiction, Pursuit has absolute discretion in providing you with those rights.
Your rights to personal information are not absolute. Depending upon the applicable law, access may be denied: (a) when denial of access is required or authorized by law; (b) when granting access would have a negative impact on another’s privacy; (c) to protect our rights; (d) where the request is frivolous or vexatious, or for other reasons.
How to make a privacy request
To make a privacy request, you can contact Pursuit at:
Email: privacy@pursuit-sports.com
Toll Free Via Phone: (713) 580-3300
Postal Mail:
Attention: Privacy
The Friedkin Group, Inc.
1375 Enclave Parkway
Houston, TX 77077
How to lodge a complaint
If you believe that Pursuit has infringed your rights, we encourage you to submit a request by sending us an email at the above e-mail address, so that the Privacy Manager of Friedkin can work with you to resolve the issue dispute informally.
If you reside in the EEA, you can file a complaint with your relevant data protection authority.
Response to your request. The endeavor is to respond to consumer’s requests for access or deletion within 30-45 days of receiving the request, based on your jurisdiction. If more time is required, you will be appropriately informed in writing with the reason and extension period.
California Privacy Rights
In addition to the rights provided for above, if you are a California resident, the California Consumer Privacy Act (the “CCPA”) provides some California residents with the additional rights listed below. To exercise these rights please see the below.
If your Personal Information is sold to third parties, you also have the right to request that such information is disclosed to you: (i) the categories of your Personal Information sold, and (ii) the categories of third parties to whom your Personal Information was sold. You have the right to direct Pursuit to not to sell your Personal Information.
RETENTION OF PERSONAL INFORMATION
Your Personal Information is securely stored. Your Personal Information is retained for as long as necessary to fulfill the purposes for which it is collected, including for the purposes of satisfying any legal, accounting, or reporting obligations or to resolve disputes. While retention requirements vary by jurisdiction, information about the typical retention periods for different aspects of your Personal Information is described below.
CHILDREN’S ONLINE PRIVACY
The websites are general audience sites and are not intended for use by children under 18. If you become aware that a child under 18 years of age has provided personal data through the Sites, notify Pursuit at the email addresses below. If Pursuit, becomes aware that a child under age 18 years of age has provided personal information through the website(s), steps will be taken to delete it.
HOW TO OPT-OUT OF MARKETING COMMUNICATIONS
You have choices about how to manage your personal data and what types of communications you receive from Pursuit. Please contact Pursuit to exercise these choices. Please note that there may be a legal obligation to preserve certain data and that additional information may be requested from you in order to confirm your identity. This is to ensure that your personal data is not disclosed to a person who does not have a right to receive it.
Email Communications: You may choose to opt-out of receiving certain email communications by following the instructions in the email to unsubscribe.
Text Messaging: You may choose to opt-out of receiving text messaging from Pursuit by following the option to unsubscribe in the text message
Access To Your Personal Data: You may contact us directly by email or postal mail to request access to, correct, change or delete your personal data.
Questions or Concerns
If you have any questions or concerns about this Privacy Policy or would like to contact us for any reason, including the possibility of submitting a claim, you can write to privacy@pursuit-sports.com.
CONTACT US
Email: privacy@pursuit-sports.com
Postal Mail:
Attention: Privacy
The Friedkin Group, Inc.
1375 Enclave Parkway
Houston, TX 77077
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